They want to read interviews with Bulgarian personalities. Of course, it's thrilling to show once in while what's going on in the world, but the Bulgarian are interested in Bulgarian women. I think that Bulgarians are interested in things Bulgarian. What we are trying to do in Bulgaria is a magazine with 90 percent original Bulgarian content. 'Playboy' does not participate in this game. In a country where neither 'life' nor 'style' exist, there are 15 lifestyle magazines.
"There are 15 lifestyle magazines in Bulgaria today. He attributes the magazine's success to a fusion of global and local content.
With more than 53,000 copies sold each month, "Playboy Bulgaria" dwarfs the country's second-biggest magazine, the women's monthly "Eva."Īnthony Georgieff is editor in chief of "Playboy Bulgaria" and a former editor at Radio Free Europe/Radio Liberty. Rumor had it that the pictorials had been heavily airbrushed, but the first issue became an instant success. New York, 4 July 2003 (RFE/RL) - For its launch in April 2002, "Playboy Bulgaria" secured a photo session with Lili Ivanova, a 62-year-old crooner on a par with Alla Pugachova of Russia or Karel Gott of the Czech Republic. International editions are following the corporate philosophy of "Playboy" founder Hugh Hefner but adding their own local touches. A leader among monthly publications in Bulgaria and Slovenia, "Playboy" also occupies near-the-top spots in Poland, Hungary, Russia, Romania, and Croatia. As "Playboy" magazine's 50th anniversary nears in December, this icon of American pop culture has been warmly embraced throughout Eastern Europe.